Our Story
Built for the Game. Built for Everyone.
A different kind of basketball experience. One centered on people, stories, history, family, culture, and legacy.
How It Began
A Father. A Son. A Vision.
Basketball Heaven was created by Jerry Dunson III and his son Marcus Dunson with a single vision: a place where the love of the game brings people together. Where the Game Meets the People Behind It.
A museum that honors the players, families, coaches, mentors, teammates, and communities who gave their time, belief, and love to the game. Every Player. Every Story. Every Legacy.
"No one reaches greatness alone. Every legend stands on the shoulders of people who believed in them."
The Mission
Every Story Deserves a Place
Every player has a story.
Every legend has people behind them.
Every artifact tells a story.
Every court has a history.
What We Stand For
Four Commitments to the Game
Preserve
Protect the artifacts, photographs, and stories that tell basketball's full history — from local legends to global icons.
Celebrate
Honor the players, coaches, families, and communities whose contributions to the game deserve to be remembered.
Inspire
Connect the next generation to the history, culture, and spirit of basketball through immersive storytelling.
Include
Tell the complete story — across all levels, all backgrounds, all eras. No story is too small. No court is too far.
Why Phoenix
Rooted in Phoenix. Connected to the World.
Phoenix is one of the most passionate basketball cities in America. The Valley breathes the game. It is the right home for a museum that honors basketball the way it deserves to be honored — and the right foundation for something that will reach the world.
"Every team. Every dream. Every story deserves a place in Basketball Heaven."